…Customer Service
As a marketing professional, I always consider customer service as part of marketing. It’s not the overt act of generating leads and customers, but customer service can be a very strong marketing strategy. How your customers are treated is now often reflected on social media and review sites. It used to be just word of […]
How to loose the sale….really.
I just had a very frustrating discussion from a “sales person” who walked into my client’s business unannounced and without an appointment requesting to meet with the owner. He left materials (later I learned he wasn’t sure what he left there) which the owner saved and gave to me at our last meeting. This guy […]
Online vs Offline Marketing Strategies
According to NAWBO ( the National Association of Women Business Owners), who conducted an online poll asking “Does your business have an online component?” 75.5% said they have a website but they also do business offline. Do you do business offline too? Many sources say you ‘must’ have a website to be in business. Which […]
Caulk Singles
I have to say first off it was a fluke I even saw this product. I was on HGTV.com looking at their decorating sections for a client of mine and it Flashed! Those ads that used to be just one image are now videos. Not those annoying “don’t forget to turn down your speakers” ads, […]
Creative Income Streams
In these hard business times, we business owners need to be creative to keep our profit stream flowing. Recently, I was searching for a hotel for a family vacation. I wasn’t familiar with the area so I was reading the online reviews. I have to give you a little background – I haven’t searched for […]
Back to Basics – the First Steps…. (Psst – it’s called a marketing plan.)
Things are different. Most I talk to say that their business is down from the last few years, but surprisingly, most also say they are holding their own. This doesn’t apply to all industries, but there is still hope out there to be sure. In this downturn in the economy, we are all looking for […]
Surveys are becoming more popular
For those of you familiar with Constant Contact, one of the many on-line email services, you know they’ve created a service for surveys. At the time I saw their first ads for the survey service, I thought hmmm that’s interesting. I didn’t think surveys were popular enough to warrant a company such as Constant Contact to […]